DATA MINING AS SUPPORT FOR DECISION MAKING IN THE BUSINESS ENVIRONMENT

DATA MINING COMO SOPORTE PARA LA TOMA DE DECISIONES EN EL ENTORNO EMPRESARIAL

Abstract

This research gives a preamble on how data mining serves as support for decision-making within a business environment, for this, various sources are investigated about the automated processes that are implemented in organizations, to have a greater apogee in the industry, Due to the fact that currently there are millions of information data, therefore it is required to apply data mining, whether in various fields, using the connection network system for the cleaning, collection and analysis of information, leading to the best decision-making, it should be noted that data mining predicts and detects trends, the patterns found in the user's environment as what they mostly buy, that is, their tastes and needs, all this is obtained through techniques, algorithms that take risks to better understand market risks, and that these diagnoses are much more accurate. The primary objective of this scientific research is to provide information about why data mining is applied to make better decisions in business environments, the methodology was the literature review. The analysis of the research carried out showed that currently to a large extent the organizations that participated in this technique.