SOCIAL MEDIA AND ITS ADVERTISING IMPACT IN ECUADOR (2020)

LAS REDES SOCIALES Y SU IMPACTO

Abstract

From the first social network, SixDegrees that was created in 1997, to the present date, the evolution of technological communication has undergone a great number of changes for the better and improvements, which have driven such important markets that, in the last century, would have completely failed, oddly enough, social networks have generated a boost, to the advertising industry, this being one of the aspects, most exploited by companies and companies that are currently looking for advertising spots in Ecuador, companies and institutions see this technological tool as a bed to potentiate an idea, product, service or image through advertising. In the development of the research I emphasize the logical historical method, important for the collection of information, thanks to this method it was found that currently social networks in addition to being a means of communication social networks help professional users who want to create large projects technological ects and that it has a greater reach in the country leaving behind the era of pixelated graphics and images advertising a product in a conventional way, all this thanks to the technological evolution of this technological tool. In the labor section, it gives you a company, the plus of having a considerable advantage over other companies that do not have this essential component. For these reasons, it is considered that social networks in Ecuador are really very important and have a potential impact in this digital century, since they cover a large number of users, calculating that the country 13.8 million users daily frequent a social network, therefore It can be assured that, in a short period of time, the entire advertising industry will adopt social networks as the main advertising medium.