Management proposal aimed at reactivating the hotel industry by gaining the loyalty of tourists in southern Manabí

Abstract

The present study was carried out with the objective of proposing a management that promotes the reactivation of the hotel industry from the loyalty of tourists to the south of Manabí. Therefore, a research framed in a mixed approach with a descriptive design and non-experimental nature was developed, applying the bibliographic review as a technique and instrument for data collection, and the survey which was aimed at tourists who were present in the southern zone of the province of Manabí. In turn, the design of a management proposal based on the opinions and experiences of tourists was carried out, as well as the support of the bibliographic review, this in order to promote the reactivation of 125 hotels that served as a sample in research, which are located within the studied locality. Highlighting among the main results found that through the diagnosis, the use of strengths and opportunities, loyalty, and training, an efficient reactivation of the hotel industry can be promoted through strategies that lead to the satisfaction of needs as well as loyalty. of tourists as clients of the hotel sector.