Sustainable rural tourism model as a tourism initiative of Puerto Cayo parish in Jipijapa canton, Manabí province-Ecuador
DOI:
https://doi.org/10.47230/unesum-ciencias.v8.n1.2024.133-140Keywords:
tourist service providers, natural and cultural resources, alternative tourismAbstract
The present work is a proposal through sustainable rural tourism, so that tourism entrepreneurs or businessmen have development alternatives in this modality, since they can consolidate and take advantage of the benefits in carrying out these activities that it offers to the inhabitants and tourist service providers, since it represents sources of income. In the present investigation, the analytical-descriptive method was used, which helped us to collect exact data to prepare the brief inventory of natural and cultural resources and also to verify the level of acceptance of the proposal, which was 75.7% according to the applied survey. to tourism entrepreneurs, which suggests that those who venture into this business will be successful. The results obtained indicate that the population is aware of the model-proposal, as an alternative or business option for the Puerto Cayo rural parish and, above all, if an alternative tourism modality is rescued, it is strengthened and it is helped to position itself with all the strategies of an effective and well applied marketing. Thus, turning Puerto Cayo into a referential icon of the region, of the country and why not say of the foreigner and, in this way, improve the lifestyle of its inhabitants.
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References
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