BUSINESS PLATFORM FOR ECONOMIC AND COMPETITIVE STRENGTHENING IN THE ASSOCIATION OF BEEKEEPERS "AROMA & MIEL"

PLATAFORMA DE NEGOCIO PARA EL FORTALECIMIENTO ECONÓMICO Y COMPETITIVO

Abstract

The objective of this research was the implementation of an internet business platform for economic and competitive strengthening in the beekeepers association "Aroma & Miel" in the Quimis enclosure of the Jipijapa canton - Province of ManabÍ­. The importance of creating this platform was that it constituted a technological solution, which allowed the marketing of beekeepers' products in an effective and timely manner, applying appropriate marketing techniques. The research is divided into two types: descriptive, in which a questionnaire was applied to partners belonging to the association of beekeepers "Aroma & Honey" Documentary for support through electronic and bibliographic means. In the research, scientific methods were used such as: analysis - synthesis, historical - logical, observation, surveys and statistical - mathematical. The results determined that the platform is a sophisticated and sustainable tool that has allowed to enhance the feasibility of this project in the commercial and technological field, contributing significantly to economic, competitive and entrepreneurial development, with the demand for sales of bee products. It is concluded that the implementation of the business platform caused a great technological, economic, competitive and entrepreneurial impact to all the inhabitants of the area, directly benefiting more than one hundred families, the improvement in its economy and quality of life is evidenced to what the national plan of good living mentions. It is recommended that producers in the sector implement the platform to establish the business through the Internet.