Tiktok as a visual learning approach for A1 English vocabulary acquisition: a study in higher education
DOI:
https://doi.org/10.47230/unesum-ciencias.v10.n2.2026.150-159Palavras-chave:
TikTok, Visual Learning, A1 Vocabulary, Micro-learning, Higher Education, English as a Foreign Language (EFL)Resumo
This research analyzes the impact of TikTok as a visual learning approach for English vocabulary acquisition among A1 university students. The study addresses the need for innovative digital tools in higher education to overcome traditional rote learning barriers through a quantitative methodology based on a 10-item survey. Results indicate that 90% of participants found the video format significantly easier for grasping new lexical items, while 94% highlighted the effectiveness of visual support in linking orthography with correct pronunciation. Evidence confirms that segmenting information into units of less than 60 seconds reduces cognitive load and increases academic motivation by lowering linguistic anxiety. By transforming daily social media habits into structured pedagogical resources, higher education institutions can foster a more sustainable and effective English learning environment. The study concludes that the use of micro-videos as a visual learning approach is essential for contemporary linguistic mediation and the strengthening of autonomous study habits at the university level.
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Copyright (c) 2026 Joc Cedeño Rengifo, Ana Belén Camacho Vélez , Allisson Lisbeth Santander Zambrano , Darwin Fabian Rodríguez Pérez
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
