Social networks and their influence on teaching planning

Abstract

The integration of social networks in teaching planning in higher education represents an innovative strategy that improves communication, promotes collaborative learning and optimizes access to educational resources, adapting to the demands of a digitalized and globalized academic environment. This research focused on developing a didactic strategy to optimize the integration of social networks in education. The objective was to design a didactic strategy to improve interaction and collaborative learning through contemporary digital tools in the Information Technology (IT) career of the Universidad Estatal del Sur de Manabí (UNESUM). The methodology combined qualitative and quantitative approaches, using surveys of 36 teachers and interviews with the coordinator of the IT career at UNESUM. The results revealed that social networks, when used appropriately, can be effective didactic tools within the classroom, facilitating communication, collaboration and access to relevant educational resources. Consequently, the prototype of the didactic strategy established a solid structure for the incorporation of social networks in teaching planning, as it not only improves the educational quality and digital competencies of students, but also positions the university as a leader in educational innovation, strengthening its competitiveness and academic attractiveness.