MANAGERIAL SKILLS AND THE BUSINESS ACTIVITIES

Abstract

Today, managerial competencies are the set of knowledge, skills, attitudes, and behaviors that enable managers and leaders to efficiently manage teams and achieve business objectives. Their impact is fundamental, as they directly influence organizational effectiveness, decision-making, innovation, human talent development, and adaptation to a changing environment. This scientific work studies the managerial competencies and business activities of the Morán Parrales sales representative. The overall objective is to establish how managerial competencies impact business activities by identifying challenges and specifying the main obstacles. The methodology used combines quantitative and qualitative approaches, conducting surveys with 84 clients and interviewing the manager, yielding accurate information on business management. Among the main results, it was evident that most clients perceive satisfactory management, although challenges such as internal communication, product innovation, and strengthening customer service were noted. The findings determined that management competencies directly impact a company's efficiency, market adaptation, and competitiveness. It is recommended that ongoing training be strengthened, communication improved, and innovation strategies promoted to enable sustained growth.