STRATEGIC PLANNING AS A TOOL IN COMPANIES

LA PLANEACIÓN ESTRATÉGICA COMO HERRAMIENTA

Abstract

This article tries to show the importance of strategic planning as a tool in organizations. Therefore, the study objectives were to determine the importance of having strategic planning as a tool in organizations. Understand the role of strategic planning within organizations. Study the different best-known strategic planning models. Determine what are the advantages and disadvantages of strategic planning. When talking about strategic planning, it is to imply in general terms and in the way in which displays of behavior will be determined that will necessarily have a profound and explanatory impact on the expectation of the company or entity that adopts it. Nowadays, the company is thought of as a fraction of an environment and in methods of options or alternatives depending on what it has, what surrounds it and the different opportunities and possible horizons that can lead to achieving the established objective